Building growth leads workwear retailer to expand

Written on the 30 September 2015 by Gold Coast PR company Consulting Hall

The Gold Coast's leading workwear retailer Totally WorkWear is opening a fourth store to meet demand from the region's burgeoning building sector as the Commonwealth Games looms on the horizon.

Totally Workwear Gold Coast director Carey DeBoer said the surging property market and the rise in building activity had led the company to open a new outlet at Oxenford.

TWW Gold Coast, which is part of the TWW national buying group, already operates stores in Southport, Nerang and Tweed Heads.

Mrs DeBoer, who jointly owns the business with husband Jason, said the improving economic conditions on the Gold Coast, a growing list of major building projects underway and the upcoming 2018 Commonwealth Games had sparked the need for the expansion.

A former finalist in the New Zealand Entrepreneur of the Year awards, Mrs DeBoer said the Commonwealth Games would fuel confidence and excitement in the region over the next three years.

"I have seen it and have been through it before,'' said Ms DeBoer. "When I was with Drake International in Auckland I had the privilege of helping to attract and co-ordinate more than 1500 volunteers for the Auckland Commonwealth Games.

"Those Games brought a huge boost economically and in confidence to Auckland and we expect the Gold Coast will enjoy more of the same."

Mrs DeBoer said the short term future looked bright for the Gold Coast region and they had chosen Oxenford for their fourth store because of the "demographics" of the local population and the fact it was in the Gold Coast's northern growth corridor.

TWW's major clients include Gold Coast District Health, National Tiles, Australian Industry Trade College, Masonic Care QLD, Telwater, Gold Coast TAFE, St Hilda's, TSS, KDR Gold Coast, Gold Coast City Council, Mr Rentals and Victory Ford.

TWW has also produced clothing for entertainment companies including set uniforms for I am a Celebrity, Get me Out of Here and set uniforms for the movie San Andreas. It also provided gifts for the crews including hand-made slippers for actor Dwayne Johnston and for Kylie Minogue.