Developer adds Elegance to Coast skyline

Written on the 30 September 2015 by Gold Coast PR company Consulting Hall

 

A Chinese-backed Brisbane company has unveiled plans for a two tower, 409-apartment project that will transform the southern gateway to the Broadbeach entertainment and shopping district.

Sunshine Investments aims to create an iconic and ultra-modern high-rise development, which is to be named Elegance.

Planit Consulting director Boyd Sargeant, who is advising the developers, said Elegance would play a major role in the transformation of Broadbeach.

"The proposed development will see a four-storey mixed-use podium level topped by two sculptural towers of 43 and 50 levels,'' said Mr Sargeant.

"The 3783sqm site, which was once occupied by a Hungry Jacks store, falls within the Broadbeach Local Area Plan where the council is hoping to increase height levels and population densities as part of its new planning scheme.

"Elegance will contain 409 apartments as well as serviced apartments while the open plaza-style podium on the lower levels will comprise shops, restaurants, office spaces and short-term accommodation."

Mr Sargeant, who represents Broadbeach on the Gold Coast Central Chamber of Commerce, said Elegance would be one of the largest commercial developments ever constructed in Broadbeach with more than 1700sqm of space set aside for office use.

Gold Coast architects Raunik Design Group has designed Elegance to become a "sculpture in the urban landscape" that draws pedestrians in to its vibrant and energetic midst.

Mr Sargeant said the development would create hundreds of jobs during its construction phase and hundreds of ongoing positions in retail and commercial positions.

"Of particular importance, the development will provide a significant benefit to the light rail network through the provision of a public car park which is currently not available at the Broadbeach South Light Rail station,'' said Mr Sargeant.

"Many developments claim to be supportive of the light rail through increased density but international studies have demonstrated for truly 'Transport Supportive Developments' for light rail systems you need high density accommodation, employment opportunities and car parking facilities all within 400m of the stations.

"Elegance will provide this and through the provision of car parking facilities it will enable people to drive to the station and then use the light rail."